Marketing Performance.
Data-driven decision making for the modern growth architect. Master your acquisition costs and visualize the true profitability of your campaigns.
ROI Analytics
Calculate the Return on Investment for any project or campaign. Compare your net profit against costs to see your exact percentage growth and multiplier.
Launch ToolAd Spend Engine
Analyze your advertising efficiency. Solve for CPC, CPM, or CPA instantly. Input your total spend and results to discover your acquisition heartbeat.
Launch ToolConversion Rate
Calculate conversion rate, cost per conversion, and campaign ROI together. See whether your traffic is actually profitable, not just converting.
Launch ToolResearch & Notes.
In-depth articles on the math and logic behind our tools — written for people who want to understand the calculations, not just run them.
How to Calculate Customer Acquisition Cost (CAC) and Why It Defines Your Growth Ceiling
Customer Acquisition Cost is the single most important unit economics metric for any business that advertises. Here is the exact formula and the ratio that determines whether your business model is viable.
ROI vs ROAS: The Difference That Changes Every Campaign Decision
ROAS tells you what your ads generated in revenue per dollar spent. ROI tells you whether you made money. Confusing the two leads to scaling campaigns that are actually losing money.
What a Good Conversion Rate Looks Like — and the Benchmarks by Industry
A 2% conversion rate could mean your landing page is underperforming badly or performing extremely well, depending entirely on your industry. Here are the benchmarks and the formula that puts them in context.